By now, we’re familiar with the idea that the future of the automotive industry is one that’s connected, autonomous, shared and electric (CASE).
And while these four buzzwords resonate on their own, they’re at their most revolutionary, in terms of the future of the automobile, when they’re combined.
If you work in the semiconductor business, that’s great news, as demand is strong across all four automotive CASE topics.
In this report, we’ll attempt to uncover in detail the opportunities and issues being faced by those working in the automotive semiconductor industry in order to gain a snapshot of the industry in 2019, and how it’s likely to evolve in the years to come.
Why automotive semiconductors?
As the car shifts from being seen as tomorrow’s luxury to today’s take-it-for-granted expectation, OEMs have become feature obsessed in order to keep sales figures up. Where once more powerful engines might have persuaded a consumer to choose one model over another, the influence of smartphones means that new technology is frequently the key differentiator.
From ADAS to infotainment; laser headlights to head-up displays, all of this relies on semiconductors to facilitate the performance of the circuits that make the technology – and potentially the decision to purchase – function day after day.