While over-the air (OTA), and more specifically software-over-the-air (SOTA), technology has been well established in many industries, implementation has only recently been accelerating for automotive brands. OTA offers automotive organizations the opportunity to remotely upgrade, maintain or analyze vehicle systems, thereby providing an improved customer experience for all owners.
OTA technology not only facilitates remote updates but also allows management of convenience and safety enhancing features such as telematics and advanced driver assistance systems (ADAS). Such features are offering enhanced functionality for drivers and, as such, brands will be looking to develop OTA capabilities to remain competitive in a market that offers increasing convenience for customers during the life of the vehicle.
As the automotive industry moves toward full OTA adoption, practitioners begin to uncover key pain points, challenges and best practices. This report dives into the current status of OTA, analyzing the upward trajectory of such features and detailing proven methods for overcoming some of the technology’s most troubling challenges.
Download this report to uncover:
- The primary applications of OTA and SOTA technologies and the solutions offered for the automotive industry
- Key obstacles and challenges associated with OTA and SOTA implementation
- What the future holds for OTA and SOTA and how these features will transform the automotive industry