Automotive IQ

Report CES 2018: Automotive HMI Focus

Peter Rössger | 08/14/2018

This report covers the CES 2018. Focus of this report is on the automotive HMIs shown at the show. The information was collected by visiting the booths in the North Hall of the event location and booths in the other halls and location, that are automotive related. Besides analyzing the exhibits, discussions with booth personnel where held where possible and useful. This report reflects Mr. Rössger personal and professional opinion on the technologies discussed.

Index

1 Content ........................................................................................................................................ 3

2 Figures ......................................................................................................................................... 4

3 Introduction ................................................................................................................................ 5

4 General Trends ............................................................................................................................. 5

5 Automotive Trends ....................................................................................................................... 5

6 Automotive HMI Trends ............................................................................................................... 6

6.1 CASE: Connected, Autonomous, Shared, Electric ................................................................. 6

6.2 Displays Everywhere .............................................................................................................. 6

6.3 Illuminated Surfaces .............................................................................................................. 8

6.4 Windows as Screens .............................................................................................................. 9

7 Personal Highlights ....................................................................................................................... 9

7.1 SNAP by Rinspeed.................................................................................................................. 9

7.2 MBUX by Mercedes ............................................................................................................. 11

7.3 Brain to Car Interface by Nissan .......................................................................................... 12

7.4 The Byton: is that the Way into Future? ............................................................................. 12

8 Outlook ...................................................................................................................................... 13

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