Aircraft Lighting - Innovative passenger experience - Back to the basics?

To maximize the sense of comfort passengers feel onboard, the airlines are relying on basic tenet – that color, especially soothing color, makes passengers feel better – and expands it with advanced, technological lightshow possibilities. Some companies, like Virgin Atlantic, are taking color in the opposite direction, using striking reds and pinks in lighting. The question is: does an extensive and expensive changeable LED lighting system, significantly add to a passenger’s desire to choose a specific airline?

Further explore this topic on the latest Transport IQ exclusive article. Download the full article for free here:

To maximize the sense of comfort passengers feel onboard, airlines are relying on basic tenets – that color, especially soothing color, makes passengers feel better – and want to expand it with advanced, technological lightshow possibilities. Some companies, like Virgin Atlantic, are taking color in the opposite direction, using striking reds and pinks in lighting. The question is: does an extensive and expensive changeable LED lighting system, significantly add to a passenger’s desire to choose a specific airline?

Further explore this topic in our latest Transport IQ exclusive article, that you can download for free below:

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