STEERING PLENARY

Steering Plenary

Focus Day | 11 June 2024

7:30 am - 8:50 am REGISTRATION & REFRESHMENTS

8:50 am - 9:00 am AUTOMOTIVE IQ WELCOMES YOU TO AUTOMOTIVE CHASSIS SYSTEMS USA 2025

9:00 am - 9:10 am CHAIRPERSON’S OPENING REMARKS

9:10 am - 9:50 am EXAMINE CUTTING-EDGE PROGRESS MADE IN THE LAST TWELVE MONTHS TO ADVANCE INTEGRATED CHASSIS CONTROL

KEYNOTE PANEL DISCUSSION LED BY OEM & TIER-1 COMPANIES

  • Hear OEMs and Tier-1 future plans for collaboration between steering, braking and suspension systems
  • Understand OEM and Tier-1 thoughts on required architecture, sensor considerations and actuator designs for integrated chassis controls
  • Learn about worked examples and applications in which OEMs and Tier-1s are engaging in coordinated control
  • Assess the cost implications of integrated systems, and potential cost saving solutions

Question & Answer Session

9:50 am - 10:30 am UNDERSTAND THE TIER-1 VIEW ON THE PROS & CONS OF MODULARIZED CHASSIS CONTROLS & AFFECT ON INTEGRATED CHASSIS CONTROL IMPLEMENTATION

PRESENTATION

  • Find out about the impact of modularized chassis controls on integrated chassis control implementation
  • Discuss what happens if an OEM decides to go with independent vendors for the three big systems: how can they coexist?
  • Learn whether there are any specific cons to integrated chassis control architecture


Question & Answer Session

10:30 am - 11:00 am MORNING REFRESHMENT BREAK

The industry’s interest in integrated chassis control has grown recently, leading to companies exploring centralized controller concepts using components in the

system as smart actuators. Join this panel discussion as OEMs and Tier-1s address the following:

  • Learn what is the OEM’s preferred architectures for integrated chassis control, and what they think is the hardware that should be used
  • Find out how integrated chassis control works in a fully integrated vehicle, how it is being designed and where redundancy lies in the system
  • Listen as OEMs and suppliers discuss and establish individual responsibilities when designing integrated chassis control systems
  • Establish where responsibility lies for ensuring functional safety of the system
  • Hear multiple perspectives on combining multiple actuators instead of doubling up on front actuators


Question & Answer Session

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Zachary Sabato

Senior Engineer, Vehicle Dynamics and Chassis Control
Hyundai Mobis North America

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Sameer Kolte

Senior Manager, Feature & Systems Engineering, Autonomy
Rivian Automotive

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Mahmoud Abdelfatah

Systems Manager - Steering
Hitachi Astemo

11:40 am - 12:20 pm LEARN WHAT THE INDUSTRY RECOGNISES AS AN ACCEPTABLE LEVEL OF FUNCTIONAL SAFETY & HOW COMPANIES ARE UTILIZING RESOURCES IN THE MOST OPTIMAL WAY

PRESENTATION

  • Understand the macro industry view on the acceptable level of functional safety
  • Hear if OEMs are collaborating with one another to establish a standard, or whether individual OEMs are driving individual requirements
  • Explore zonal control versus wheel control: Understand how the industry is looking to integrate in the level of redundancy OEMs see as an acceptable level of duplication
  • Learn where the industry is going and how it is approaching functional safety to apply expensive resources in the most optimal way


Question & Answer Session

12:20 pm - 1:00 pm FUNCTIONAL SAFETY IN INTEGRATED CHASSIS CONTROLS
Saif Salih - Autonomous Transport Solutions ATS, International Motors

PANEL DISCUSSION


  • Hear how functional safety requirements are driving the design of multi actuator integrated systems
  • Learn how integration can ensure functional safety in a way that redundancy typically does
  • Find out how overall integrated control of the vehicle can provide the ability to manage safety at a system level


Question & Answer Session

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Saif Salih

Autonomous Transport Solutions ATS
International Motors

1:00 pm - 2:00 pm NETWORKING LUNCH BREAK

2:00 pm - 2:40 pm MECHANISMS TO REDUCE COST OF INTEGRATED CHASSIS CONTROLS

ROUNDTABLE DISCUSSION

Join our roundtable discussion where you’ll deep dive into mechanisms

organizations are leveraging to reduce costs in integrated chassis controls.

Discuss and dissect innovative approaches your peers across the automotive

industry are using to manage/lower costs in integrated chassis controls and leave

with the practical insights you need to innovate your approach to reducing costs

across steering, braking and suspension systems in 2025 and beyond.

2:40 pm - 3:00 pm TECHNICAL SOLUTIONS TO REDUCE COSTS OF INTEGRATED CHASSIS CONTROLS

PRESENTATION


  • Learn best practices to manage and bring down the cost of integrated chassis control systems
  • Understand how to achieve more mechatronic control and higher functioning vehicle performance while still keeping tabs on cost


Question & Answer Session

3:00 pm - 3:30 pm DRIVING THE NEED TO STANDARDIZE INTERFACES & CENTRALIZED CONTROLS

STANDARDIZATION DISCUSSION WITH EXPERTS FROM ALL CHASSIS DOMAINS, INCLUDING STEERING, BRAKING & SUSPENSION


  • Discuss how and why new technology is driving the need for standardization
  • Find out about the standardization of electronic communications between different parts/centralized controls
  • Join experts as they outline a common methodology on information that needs to be being communicated, including what the braking actuator at the corner is responsible for vs. what centralized controls are responsible for


Question & Answer Session

3:30 pm - 4:00 pm AFTERNOON REFRESHMENT BREAK

4:00 pm - 4:30 pm ASSESS HOW OTHER INDUSTRIES, INCLUDING AEROSPACE & MOTORSPORT, ARE SOLVING INTEGRATED CHASSIS CONTROL CHALLENGES

PANEL DISCUSSION

Join this panel discussion where experts will explore how looking to peripheral

industries, like aerospace and motorsport, can inspire innovative solutions to

common integrated chassis control challenges, such as SbW, functional safety,

and distributed control. The conversations will focus on the role of transparency,

information sharing, and overcoming the barriers created by intellectual property

in driving progress. A great opportunity to share insights and discuss how to

break down walls that inhibit collaboration and innovation.

4:30 pm - 6:30 pm HANDS-ON ‘RIDE & DRIVE’ EVENT

Back for 2025, where event attendees will be taken to a well-known proving

ground in the Michigan area where they will be able to get behind the wheel, in

the driver’s seat to experience functionalities and performance of demonstrator

vehicles, including off-road vehicles. You can explain a topic on paper, but once

you experience it and get a true sense of performance, you are more likely

to prioritize it and offer it to your customers. Do not miss this opportunity to

experience the latest innovations in suspension, braking and steering.


Details on demonstrator vehicles that will be available to ‘ride & drive’ will be

announced soon

6:30 pm - 6:30 pm END OF FOCUS DAY & NETWORKING RECEPTION

Main Day One | 12 June 2024

7:30 am - 8:45 am REGISTRATION & REFRESHMENTS

8:45 am - 8:50 am AUTOMOTIVE IQ WELCOMES YOU TO AUTOMOTIVE CHASSIS SYSTEMS USA 2025

8:50 am - 9:00 am CHAIRPERSON’S OPENING REMARKS

9:00 am - 9:40 am EXAMINE THE CURRENT STATE & PACE OF THE AUTOMOTIVE CHASSIS INDUSTRY AND FUTURE OEM ROADMAP
Mauricio Dominguez - Senior Analyst, S&P Global

KEYNOTE PRESENTATION


  • Get a complete update on the current state of the automotive chassis industry and the macro level trends influencing changes in this space
  • Understand the OEM’s pain points in relation to chassis systems development
  • Learn how business models are changing/will change now and in the future
  • Examine industry outlook for market penetration of integrated chassis control systems


Question & Answer Session

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Mauricio Dominguez

Senior Analyst
S&P Global

9:40 am - 10:20 am HEAR CHASSIS SYSTEM EXPERT POINT OF VIEW ON WHAT NEEDS TO CHANGE IN SYSTEMS TO IMPROVE PERFORMANCE
Nick Ridenour - Vehicle Performance Owner - Deceleration, General Motors

KEYNOTE PANEL DISCUSSION FOCUSING ON VEHICLE ELECTRIFICATION


  • Find out how these experts see systems playing a role in terms of energy efficiency and how they are leveraging the ability of an EV propulsion torque delivery to improve the behaviour of their systems

 

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Nick Ridenour

Vehicle Performance Owner - Deceleration
General Motors

10:20 am - 11:00 am MORNING NETWORKING BREAK


11:00 am - 11:40 am UNDERSTAND PROGRESSION OF STEER-BY- WIRE TECHNOLOGY, LEVEL OF OEM ADOPTION IN PREVIOUS YEAR AND FORECAST FOR THE NEXT 12 MONTHS
Mahmoud Abdelfatah - Systems Manager - Steering, Hitachi Astemo

PRESENTATION


  • Discover where the industry is going with steer-by-wire technology and at what point vehicles will full transition to steer-by-wire
  • Understand current and future supply chain constraints and how they affect steer-by-wire time to market


Question & Answer Session

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Mahmoud Abdelfatah

Systems Manager - Steering
Hitachi Astemo

11:40 am - 12:20 pm LEARN HOW TO MAKE ARCHITECTURE CHANGES/RE-BUILD THE SYSTEM TO ACCOMODATE STEER-BY-WIRE SYSTEMS
Zachary Sabato - Senior Engineer, Vehicle Dynamics and Chassis Control, Hyundai Mobis North America

BUSINESS CASE STUDY FOR SbW TECHNOLOGY: SHOWCASING WHAT IT TAKES TO MAKE THIS TECHNOLOGY PROFITABLE

PRESENTATION


  • Examine the business case for steer-by-wire and its profit margins for companies looking to adopt this technology
  • Learn what needs to happen to make steer-by-wire profitable
  • Examine the total cost of ownership for steer-by-wire technology


Question & Answer Session

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Zachary Sabato

Senior Engineer, Vehicle Dynamics and Chassis Control
Hyundai Mobis North America

12:20 pm - 1:00 pm BUSINESS CASE STUDY FOR SbW TECHNOLOGY: SHOWCASING WHAT IT TAKES TO MAKE THIS TECHNOLOGY PROFITABLE
Mauro Pacheco - BOM Family Owner - Steer-by-Wire/Front & Rear Steering Actuators, General Motors

PRESENTATION

  • Examine the business case for steer-by-wire and its profit margins for companies looking to adopt this technology
  • Learn what needs to happen to make steer-by-wire profitable
  • Examine the total cost of ownership for steer-by-wire technology


Question & Answer Session

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Mauro Pacheco

BOM Family Owner - Steer-by-Wire/Front & Rear Steering Actuators
General Motors

1:00 pm - 2:00 pm NETWORKING LUNCH BREAK & WALK-THROUGH EXHIBITION AREA

2:00 pm - 2:40 pm EXAMINE TIER-1 VENDOR PROPOSALS FOR STEER-BY-WIRE SYSTEM ARCHITECTURE AT HARDWARE AND SOFTWARE LEVEL & MEASURES BEING TAKEN TO REDUCE COST BY VOLUME
Geoff Krieger - Product Line Executive Director, Steer-by-Wire, Nexteer Automotive
Michael Eickholt - Principal Product Line Architect, Steer-by-Wire, Nexteer Automotive

MULTIPLE TIER-1 PRESENTATIONS


  • Discuss Tier-1 vendor proposals for the architecture of steer-by-wire systems in 2025
  • Hear how suppliers are managing the cost implications of delivering steer-by-wire technology
  • Discover realistic ways to help reduce costs by volume and complexity


Question & Answer Session

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Geoff Krieger

Product Line Executive Director, Steer-by-Wire
Nexteer Automotive

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Michael Eickholt

Principal Product Line Architect, Steer-by-Wire
Nexteer Automotive

2:40 pm - 3:20 pm INNOVATIVE WAYS OF BUILDING ROBUST, FUNCTIONAL SAFETY IN STEER-BY-WIRE SYSTEM ARCHITECTURE


3:20 pm - 4:00 pm AFTERNOON NETWORKING BREAK

OEM & TIER-1 DISCUSSION ON EFFORTS TO BRING A PREMIUM FEEL WHILE ENHANCING CONTROL & SAFETY

 

In a steering system, steering feel is the highest priority. However, achieving a premium steering feel is a goal that is not achieved overnight.

Companies must apply efforts in every direction possible, investigate what can be done in terms of algorithms, look into different aspects and achieve a cohesive collaboration between OEM and Tier-1 companies.

 

Take a seat in the audience and hear several OEM and Tier-1 steering experts discuss:

 

In a perfect situation, how much steering feedback does the driver need and how can this information be used to deliver premium steering feel without compromising performance.

How are drivers using steering systems to enhance control and safety.

What are people doing today and what is their process for the next steering platform to deliver premium steering feel while optimizing performance.

What is the impact on steering feel and performance when moving from a steering systems with a mechanical connection to a steer-by- wire system.

 

Question & Answer Session

4:00 pm - 4:40 pm UNDERSTAND THE LEGAL IMPLICATIONS OF STEER-BY-WIRE IN THE EVENT OF ACCIDENTS, RECALLS OR FAILURES

PRESENTATION


  • Discuss who is liable in case of accident with a vehicle that has steer-by-wire technology
  • Learn how to draw a line legally in case of recall and hear how to establish where liability lies
  • Understand how to define boundaries of liability for software provided by OEMs versus Tier-1s


Question & Answer Session

SUPPLIER-LED PANEL DISCUSSION ADDRESSING STRATEGIC & ELECTRICAL ARCHICTECTURE CHALLENGES


  • Hear what challenges the supplier base is facing with electric power steering
  • Understand electrical architecture problems with electric power steering
  • Learn how suppliers see the future of electric power steering and how they can support the OEM


Question & Answer Session

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Sumanth Subramanya

Product Application Engineer
Knorr-Bremse

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Ryland Grimstead

Senior Mechanical Engineer - Steering
Volvo Group

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William Bouse

Technical Specialist Steering and Chassis Domain
International Motors

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Rana Mohammed

Manager, Commercial Steering
Bosch

5:20 pm - 5:20 pm END OF STEERING TRACK DAY ONE

6:00 pm - 6:05 pm CHAIRPERSON’S CLOSING REMARKS & END OF DAY ONE

6:05 pm - 6:05 pm NETWORKING RECEPTION

Main Day Two | 13 June 2024

7:30 am - 9:00 am REGISTRATION & REFRESHMENTS

9:00 am - 9:10 am CHAIRPERSON’S RECAP FROM DAY ONE

9:10 am - 9:50 am UNDERSTAND HOW EXISTING REGULATIONS ARE EVOLVING, WHICH NEW REGULATIONS ARE EXPECTED TO COME IN FOR BRAKE- & STEER- BY-WIRE AND HOW THEY WILL IMPACT PRODUCT DEVELOPMENT

KEYNOTE PANEL DISCUSSION


This panel of experts will take stage to discuss ways to convince the industry

and teams on the trustworthiness of AI in commercial steering, braking and

chassis systems.


  • Explore what guards can be put together to make AI safe with fellow professionals across the automotive industry
  • Understand whether there are any rules from a government body, SAE, IEEE or ISO to hold people accountable when implementing AI
  • Leave with the knowledge you need to safely implement the use of AI in steering, braking and chassis systems development


Question & Answer Session

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Hunter Poole

Vehicle Dynamics & Control Engineer
General Motors

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Ramakrishna Kamath Vijayakumar

Product Owner- Steer-by-Wire
General Motors

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Daniel Vilela

Virtual Development Engineering Group Manager
General Motors

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Chidambaram Subramanian

Lead Technical Specialist - Braking
Volvo Trucks North America

10:30 am - 11:10 am EXAMINE THE USE OF ROBUST LARGE LANGUAGE MODELS AND AI TO MAKE IMPROVEMENTS AND PREDICTIONS & TACKLE KEY CHALLENGES INCLUDING HALLUCINATIONS

USE CASES ON HOW TO PUT AI TO PRACTICAL USE

  • Hear practical use cases where artificial intelligence has been used
  • Find out which steering models are robust enough to prevent hallucination and ensure accurate responses
  • Learn what bottom line, measurable benefits can be gained by putting artificial intelligence to work


Question & Answer Session

11:10 am - 11:50 am MORNING NETWORKING BREAK

11:50 am - 12:30 pm EXAMINE PATH-TO-MARKET AND IMPLEMENTATION STRATEGY FOR STEERING SYSTEMS IN AUTONOMOUS VEHICLES
Julien Dracon - Manager - Commercial Steering, Bosch

CASE STUDY

  • Take a detailed look at the future of steering systems in autonomous vehicles
  • Learn how to make steering systems technology in autonomous vehicles acceptable
  • Understand how to make robust, fail-safe technology to recognize perceptions in a way that is safe to humans in autonomous vehicles
  • Find out what’s causing delays in the implementation of steering systems in autonomous vehicles


Question & Answer Session

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Julien Dracon

Manager - Commercial Steering
Bosch

12:30 pm - 1:10 pm IMPROVING STEER FEEL IN TRADITIONAL AND AUTONOMOUS VEHICLES
Saif Salih - Autonomous Transport Solutions ATS, International Motors

PRESENTATION


  • Find out why it’s difficult to achieve steer feel in autonomous vehicles
  • Understand why steer-by-wire systems are not inferior to electric steering systems in terms of steer feel
  • Explore customer options for steer feel in autonomous vehicles
  • Consider how having a virtual driver impacts steer feel


Question & Answer Session

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Saif Salih

Autonomous Transport Solutions ATS
International Motors

1:10 pm - 2:00 pm NETWORKING LUNCH BREAK & WALK-THROUGH EXHIBITION AREA

PRESENTATION

 

Learn how SDV software will impact hardware.

Establishing the tradeoffs between the bare minimum hardware implementation where cost is kept low vs. investment in more expensive hardware at the outset of development.

Understand how to best allocate resources, size teams properly and plan release dates.

 

Question & Answer Session

PRESENTATION FOCUSING ON HOW SDV WILL

IMPACT STEERING SYSTEM DESIGN

  • Understand what the ideal split between hardware and software development responsibilities needs to be from a steering system design pov
  • Learn how to operationalize multiple suppliers for software & hardware development
  • Understand IP concerns and measures to manage these


Question & Answer Session

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Nilankan Chaudhuri

Engineering Project Manager – CV Steering Systems
The ZF Group

2:40 pm - 3:20 pm DATA-DRIVEN STEERING & DIGITALIZATION OF STEERING PRODUCTS
Ramakrishna Kamath Vijayakumar - Product Owner- Steer-by-Wire, General Motors
  • Hear how to integrate analytics into new steering technology products
  • Learn how to make over-the-air updates and telematics accessible to customers
  • Learn how digitization, prognostics and diagnostics can be made a lot easier


Question & Answer Session

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Ramakrishna Kamath Vijayakumar

Product Owner- Steer-by-Wire
General Motors

3:20 pm - 4:00 pm AFTERNOON REFRESHMENT BREAK & FINAL OPPORTUNITY TO MEET EXHIBITIORS

4:00 pm - 4:40 pm BRAKING, STEERING & SUSPENSION SYSTEMS FOR HEAVY DUTY COMMERCIAL VEHICLES/TRUCKS
Bin Li - Engineering Specialist, Cummins
Chidambaram Subramanian - Lead Technical Specialist - Braking, Volvo Trucks North America

PRESENTATION FOCUSING ON FUTURE TRENDS, LEVEL OF

REDUNDANCY NEEDED & REMEDIAL ACTION MODES IN THE EVENT

OF SYSTEM FAILURE


  • Discover future chassis system trends for light-duty trucks and semi-trucks
  • Understand level of redundancy needed for trucks
  • Explore the challenges of relying on mechanical backups for heavy-duty trucks
  • Discuss what needs to be done to stop heavy-duty vehicles and acceptable remedial action modes during system failure


Question & Answer Session

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Bin Li

Engineering Specialist
Cummins

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Chidambaram Subramanian

Lead Technical Specialist - Braking
Volvo Trucks North America

4:40 pm - 5:20 pm LEARN ABOUT NEW, SMART RESEARCH THAT IS UNDERWAY TO DESIGN BRAKE, STEERING & SUSPENSION SYSTEMS FOR AUTONOMOUS VEHICLES
Deepak Rammohan - Sr. Engineering Program Manager, ZF Group

R&D PRESENTATION

 

  • Existing braking systems are sophisticated for today’s needs. But are they built for tomorrow’s autonomous vehicles. Find out what this expert thinks
  • Find out R&D efforts that are underway to overcome challenges with current braking systems
  • Learn how to bring new-generation systems to market


Question & Answer Session

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Deepak Rammohan

Sr. Engineering Program Manager
ZF Group

LEARN HOW TO SATISFY REDUNANCY & UNDERSTAND HOW

CONTROL IS MANAGED IN L4 VEHICLES


  • If your power fails, how do you prove redundancy and who is the ultimate authority? Get answers to this commonly asked question
  • Understand rules and regulations from the government on autonomous driving to satisfy redundancy
  • Understand types of challenges companies are facing and how they’re tackling them when developing technologies that are expected to perform with different ADAS functions and features on the vehicle level
  • Learn to manage control in L4/L5 autonomous vehicles.


Question & Answer Session

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Gurmit Banvait

System Safety Architect
General Motors

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Sundar Bala

Senior System Safety Engineer - Brakes
General Motors

6:00 pm - 6:00 pm CHAIRPERSON’S CLOSING REMARKS & END OF AUTOMOTIVE CHASSIS SYSTEMS USA 2025