Javier Garcia – Gallardo Mosquera,  Head of ZEEKR Design Shanghai, speaks with Automotive IQ and sheds light on the pivotal roles of generative AI in optimizing automotive design and technology. Learn from Javier who discusses: 

• Modernizing the vehicle design process
• Optimizing the design process: Faster, more efficient, and innovative designs
• Technical challenges
• Integration challenges from a processes and policies perspective and the solutions

Javier will be sharing use-case examples of how ZEEKR has used generative design tools to optimize the design and development process at Generative AI for Automotive USA 2024!

Generative AI (GenAI) technology is disrupting the way vehicles are designed, manufactured, and experienced. There are ongoing talks and initiatives to break into and develop GenAI, a lot of bottom-up innovation taking place, and investment in the space is rising as new projects kick off. In this interview between Automotive IQ and Jörg Reichardt, Senior ML Expert at Continental, the topic of how technology is empowering automotive companies to optimise product, process and people efficiencies with generative AI is explored.

Interview highlights:

• The differences between GenAI vs. what was previously possible with machine learning, and why is it more powerful than before.
• How GenAI can improve results, performance, and impact of product development.
• Which automotive applications and business areas are most likely to benefit from GenAI.
• What type of training will be required to empower teams to use LLMs and GenAI models.

As artificial intelligence continues to soar, opportunities for the automotive industry to optimise vehicle design with this technology have arisen. The application of Generative AI (GenAI) can be used to improve product design to include features that were previously not reachable. Sebastian Wienhold, AI Ambassador for Division R - Passive Safety Systems at ZF Group speaks with Automotive IQ to explain how this can be achieved.

Sebastian shares his expertise and perspectives on the implementation of generative AI techniques in both software and hardware design processes, as well as discussing optimising output, applying image generation models to vehicle design, unlocking new features, and navigating the intricate balance between design and engineering considerations.

Ahead of the Generative AI for Automotive 2024 conference, Automotive IQ interviewed Marcel De Sutter, Data Scientist- Data & AI Lab, at a leading OEM, who gives a detailed insight into the transformative role of using Generative AI for the advancement of autonomous vehicles (AVs).

Marcel discusses how cutting-edge techniques, including Generative Adversarial Networks (GANs) and large language models, have optimised the development landscape. Exploring diverse applications across the spectrum of AV research and development, Marcel expands upon the instrumental contributions of generative models including data augmentation, perception enhancement, and mixed reality integration.

The interview discussions continue with the challenges and strategic considerations in deploying generative AI, shedding light on its pivotal role within the broader automotive industry. Marcel foresees a landscape where generative AI not only amplifies AV testing capabilities but also fortifies ethical and adaptive capacities in dynamic real-world conditions.

In this exclusive interview, Christian Piovano, Lawyer at ZF Group, shares key compliance deadlines under the EU AI Act, such as the upcoming February 2025 enforcement of AI literacy and prohibited AI practices, and he discusses how the automotive businesses can adapt to these regulations. Christian further explores topics including the potential impact on AI innovation, the importance of governance structures, and the need for companies to invest in compliance measures.

Interview highlights include:

• Key upcoming dates and developments related to the EU AI Act and its implementation 
• The deadlines for compliance with the EU AI Act
• What opportunities exist within the EU AI Act framework to foster innovation
• How the EU AI Act will impact businesses in the automotive sector 

Ahead of the upcoming conference, Generative AI for Automotive 2025, Automotive IQ had the opportunity to interview two leading industry experts: Magnus Gille, Product Owner, AI Enablement at Scania Group, and Pierfrancesco Rizzo, Digital & Advanced Technologies - AI Lab at Iveco Group. This interview explores how both companies are harnessing the power of Generative AI to not only scale their operations but also unlock new revenue streams. As the automotive sector continues to evolve through advanced technologies, Magnus and Pierfrancesco share insights into their approaches to integrating AI-driven solutions, highlighting the main challenges and organisational implications of integrating Generative AI at a company-wide level. 

Key takeaways include:

• How Scania Group are leveraging Generative AI technical advancements to enhance and streamline internal responsibilities. 
• The impact of these advancements on Scania Group's overall business performance.
• A success story of how GenAI has made significant impact at Iveco Group. 
• The development of Iveco Group's Knowledge Management solution.