The report offers an in-depth analysis of findings from an industry survey, first-hand interviews, and secondary data collated from publicly available sources. Find out how Generative AI has evolved from being a buzzword to being a technology that is now defined as a transformative force in the automotive industry with real impact being documented in automotive R&D, product and vehicle design, process automation and cyber security among other areas.

‘GenAI is a transformative technology, one that doesn’t come often. And for businesses to stay competitive, they must evolve and grow.’- Roy Fridman, CEO, C2A Security

‘Driven by competitive pressures, automotive companies are compelled to adopt GenAI, ensuring relevance and innovation leadership, with early adopters poised for strategic advantages’ - MHP’s Senior Manager Mobility Transformation, Augustin Friedel

‘AI expertise will be a mandatory qualification and companies need to prioritize this expertise now’. - Andreas Graf, Senior Vice President Artificial Intelligence & Machine Learning, itemis

Javier Garcia – Gallardo Mosquera,  Head of ZEEKR Design Shanghai, speaks with Automotive IQ and sheds light on the pivotal roles of generative AI in optimizing automotive design and technology. Learn from Javier who discusses: 

• Modernizing the vehicle design process
• Optimizing the design process: Faster, more efficient, and innovative designs
• Technical challenges
• Integration challenges from a processes and policies perspective and the solutions

Javier will be sharing use-case examples of how ZEEKR has used generative design tools to optimize the design and development process at Generative AI for Automotive USA 2024!

Generative AI (GenAI) technology is disrupting the way vehicles are designed, manufactured, and experienced. There are ongoing talks and initiatives to break into and develop GenAI, a lot of bottom-up innovation taking place, and investment in the space is rising as new projects kick off. In this interview between Automotive IQ and Jörg Reichardt, Senior ML Expert at Continental, the topic of how technology is empowering automotive companies to optimise product, process and people efficiencies with generative AI is explored.

Interview highlights:

• The differences between GenAI vs. what was previously possible with machine learning, and why is it more powerful than before.
• How GenAI can improve results, performance, and impact of product development.
• Which automotive applications and business areas are most likely to benefit from GenAI.
• What type of training will be required to empower teams to use LLMs and GenAI models.

As artificial intelligence continues to soar, opportunities for the automotive industry to optimise vehicle design with this technology have arisen. The application of Generative AI (GenAI) can be used to improve product design to include features that were previously not reachable. Sebastian Wienhold, AI Ambassador for Division R - Passive Safety Systems at ZF Group speaks with Automotive IQ to explain how this can be achieved.

Sebastian shares his expertise and perspectives on the implementation of generative AI techniques in both software and hardware design processes, as well as discussing optimising output, applying image generation models to vehicle design, unlocking new features, and navigating the intricate balance between design and engineering considerations.

In December 2023, Duygu Yagci Dogan, IT Sales & Mobility Solutions Value Stream Manager at TOFAŞ Türk Otomobil Fabrikası A.Ş. presented at Generative AI for Automotive Online. Her session, titled Innovating Mobility with Generative AI: Opportunities and Applications detailed the applications of generative AI for autonomous driving, electrification, connectivity and shared mobility. 

Ahead of the Generative AI for Automotive 2024 conference, Automotive IQ interviewed Marcel De Sutter, Data Scientist- Data & AI Lab, at a leading OEM, who gives a detailed insight into the transformative role of using Generative AI for the advancement of autonomous vehicles (AVs).

Marcel discusses how cutting-edge techniques, including Generative Adversarial Networks (GANs) and large language models, have optimised the development landscape. Exploring diverse applications across the spectrum of AV research and development, Marcel expands upon the instrumental contributions of generative models including data augmentation, perception enhancement, and mixed reality integration.

The interview discussions continue with the challenges and strategic considerations in deploying generative AI, shedding light on its pivotal role within the broader automotive industry. Marcel foresees a landscape where generative AI not only amplifies AV testing capabilities but also fortifies ethical and adaptive capacities in dynamic real-world conditions.

Automotive IQ is proud to present Generative AI For Automotive USA, the world’s first Generative AI event, designed by and for the Automotive Industry, and we’re inviting you to get inspired by vehicle manufacturers, start-ups & innovators.

Join us on the September 09 - 11, in Ann Arbor, Michigan, USA, for the opportunity to hear current use cases & applications, and discuss the future of Generative AI within the Automotive industry.

Download the agenda to see the key themes and focus for the event, including:

• Impact of Generative AI Applications on SDV Development
• Generating New Training Data Sets And Different Environments
• Real-World Experiences to Leverage Transformative Capabilities of Generative AI for Automotive Companies
• Understand Risks & Regulatory Compliance Around Using Generative AI
• Implementing Generative AI Functions to Transform & Add Value to Automotive R&D Processes
• Application Of GenAI to Radically Improve Vehicle Design & Speed to Market
• Leverage Groundbreaking Capabilities of Generative AI to Gain Efficiencies in Product Development
• Learn How to Approach Generative AI Deployment for High-Risk, Safety-Critical Applications
• Using Generative AI to Optimize Process Automation & Cost Efficiency
• How to Leverage Generative AI to Support the Development of Autonomous Vehicles
• Application Of Generative AI to Revolutionize Automotive Customer/User Experience
• Addressing Data Privacy & Data Availability Concerns