The report offers an in-depth analysis of findings from an industry survey, first-hand interviews, and secondary data collated from publicly available sources. Find out how Generative AI has evolved from being a buzzword to being a technology that is now defined as a transformative force in the automotive industry with real impact being documented in automotive R&D, product and vehicle design, process automation and cyber security among other areas.

‘GenAI is a transformative technology, one that doesn’t come often. And for businesses to stay competitive, they must evolve and grow.’- Roy Fridman, CEO, C2A Security

‘Driven by competitive pressures, automotive companies are compelled to adopt GenAI, ensuring relevance and innovation leadership, with early adopters poised for strategic advantages’ - MHP’s Senior Manager Mobility Transformation, Augustin Friedel

‘AI expertise will be a mandatory qualification and companies need to prioritize this expertise now’. - Andreas Graf, Senior Vice President Artificial Intelligence & Machine Learning, itemis