As artificial intelligence continues to soar, opportunities for the automotive industry to optimise vehicle design with this technology have arisen. The application of Generative AI (GenAI) can be used to improve product design to include features that were previously not reachable. Sebastian Wienhold, AI Ambassador for Division R - Passive Safety Systems at ZF Group speaks with Automotive IQ to explain how this can be achieved.

Sebastian shares his expertise and perspectives on the implementation of generative AI techniques in both software and hardware design processes, as well as discussing optimising output, applying image generation models to vehicle design, unlocking new features, and navigating the intricate balance between design and engineering considerations.