Generative AI (GenAI) technology is disrupting the way vehicles are designed, manufactured, and experienced. There are ongoing talks and initiatives to break into and develop GenAI, a lot of bottom-up innovation taking place, and investment in the space is rising as new projects kick off. In this interview between Automotive IQ and Jörg Reichardt, Senior ML Expert at Continental, the topic of how technology is empowering automotive companies to optimise product, process and people efficiencies with generative AI is explored.

Interview highlights:

• The differences between GenAI vs. what was previously possible with machine learning, and why is it more powerful than before.
• How GenAI can improve results, performance, and impact of product development.
• Which automotive applications and business areas are most likely to benefit from GenAI.
• What type of training will be required to empower teams to use LLMs and GenAI models.