Ahead of the Generative AI for Automotive 2024 conference, Automotive IQ interviewed Marcel De Sutter, Data Scientist- Data & AI Lab, at a leading OEM, who gives a detailed insight into the transformative role of using Generative AI for the advancement of autonomous vehicles (AVs).

Marcel discusses how cutting-edge techniques, including Generative Adversarial Networks (GANs) and large language models, have optimised the development landscape. Exploring diverse applications across the spectrum of AV research and development, Marcel expands upon the instrumental contributions of generative models including data augmentation, perception enhancement, and mixed reality integration.

The interview discussions continue with the challenges and strategic considerations in deploying generative AI, shedding light on its pivotal role within the broader automotive industry. Marcel foresees a landscape where generative AI not only amplifies AV testing capabilities but also fortifies ethical and adaptive capacities in dynamic real-world conditions.