Optimize Vehicle Design & Product Development, Simulation,
Process Automation & Reduce Cost

September 30 - October 02, 2025 | Ann Arbor, Michigan

Nevi Kaja

Director of AI Engineering Ford Motor Company

Agenda Day 2

12:10 PM APPLICATION OF GENERATIVE AI TO REVOLUTIONIZE AUTOMOTIVE CUSTOMER/USER EXPERIENCE

USE CASE PRESENTATION & SUBSEQUENT DISCUSSION

In this session, attendees will delve into a case study on how Generative AI can be used as a personalization technique to help improve customer experience and generate something that is specific to the user based on their inputs. Attendees will gain valuable insights into:

  • How Generative AI and large language models can provide a unique interface to between the user and the vehicle.
  • How to personalize and generate something specific for the user that is unique based on the individual’s inputs.
  • How Generative AI enables the vehicle to become an entity that understands exactly what the user is needing it to do, resulting in higher customer satisfaction and value.