Ahead of the upcoming conference, Generative AI for Automotive 2025, Automotive IQ had the opportunity to interview two leading industry experts: Magnus Gille, Product Owner, AI Enablement at Scania Group, and Pierfrancesco Rizzo, Digital & Advanced Technologies - AI Lab at Iveco Group. This interview explores how both companies are harnessing the power of Generative AI to not only scale their operations but also unlock new revenue streams. As the automotive sector continues to evolve through advanced technologies, Magnus and Pierfrancesco share insights into their approaches to integrating AI-driven solutions, highlighting the main challenges and organisational implications of integrating Generative AI at a company-wide level. 

Key takeaways include:

• How Scania Group are leveraging Generative AI technical advancements to enhance and streamline internal responsibilities. 
• The impact of these advancements on Scania Group's overall business performance.
• A success story of how GenAI has made significant impact at Iveco Group. 
• The development of Iveco Group's Knowledge Management solution.