With the continuous advancement of artificial intelligence, the automotive industry has found new avenues to enhance vehicle design through this technology. Generative AI (GenAI) presents opportunities to refine product design by incorporating previously unattainable features. Sebastian Wienhold, AI Ambassador for Division R - Passive Safety Systems at ZF Group, converses with Automotive IQ, elucidating on the utilization of GenAI to accomplish this goal. Sebastian delves into his expertise, shedding light on the integration of generative AI techniques in both software and hardware design processes.

He explores topics such as optimizing output, leveraging image generation models for vehicle design, unlocking innovative features, and navigating the intricate balance between design and engineering considerations.