Generation Phoenix (Gen Phoenix) is delivering a new generation of materials for the next era of sustainability. Through a revolutionary circular process, Gen Phoenix rescues leather offcuts destined for landfill and regenerates them into premium, circular materials made from recycled leather fibre coveted by the world's most iconic brands for its beauty and durability. Since 2007, Gen Phoenix has diverted thousands of tons of material from landfill. Adaptable to a wide variety of feedstocks, Gen Phoenix's patented technology platform will make material circularity possible at an epic scale.