Ali Adim

PRESENTATION & DISCUSSION FOCUSING ON COMPETING WITH CHINA’S EV GIANTS

China has been building electric vehicles for many years now. Now they are building these vehicles at a relatively lower cost than their European and US competitor OEMs. With European and US automotive companies recognising the strength of Chinese brands, there is a greater need now than ever before to fight for this market and avoid losing customers and market share to China.

• This breakfast briefing covers this pivotal topic and discusses how Chinese electric vehicle giants will impact European markets, and what steps European and US automotive companies must take to compete.