Expert Insights: Value Creation in Connected Services | Interview with Nayuta Yamasaki at Nissan Technical Centre Europe

In an era where the number of connected services available in vehicles is rapidly expanding, Nayuta Yamasaki Manager - Connected Services Engineering at Nissan Technical Centre Europe, sheds light on the current landscape and future directions. In this interview, Yamasaki discusses the diverse range of connected services offered by European OEMs, including information services, remote control capabilities, and advanced security features. He highlights the growing focus on cloud-based solutions and Feature-on-Demand services as key areas for future development.

Yamasaki also explores how European OEMs are prioritising the integration of these services to balance revenue generation with enhancing customer experience. He outlines the factors influencing the monetisation of connected services, including customer needs, competitive pressures, and cost considerations. Furthermore, he touches on emerging themes such as autonomy and drive assistance, the role of tech companies and big data in shaping service strategies, and the evolving dynamics between subscription models and one-time payments. This conversation offers valuable insights into how the automotive industry is adapting to the evolving demands of connected technology.