Prioritising Connected Services for Maximum ROI and Customer Satisfaction | Interview with Nitish Sundarasan at Automobili Pininfarina

In this interview, Nitish Sundarasan, Head of Connected Cockpit at Automobili Pininfarina, explains how super-luxury OEMs are redefining connected vehicle strategies to meet high customer expectations and drive profitability.

Discussion Highlights:

• Strategic considerations for prioritising connected vehicle features and services in the super-luxury automotive segment.
• Importance of delivering high-value, customer-centric features to meet luxury customer expectations.
• Unique challenges faced by luxury car manufacturers in translating connectivity investments into measurable business outcomes.
• Role of industry collaboration in overcoming obstacles and enhancing connectivity offerings.
• Strategies for OEMs to effectively manage costs while maintaining profitability.
• Criteria for selecting connectivity solutions that promise the highest return on investment.
• The significance of understanding customer needs and feedback to develop and refine features that genuinely enhance the luxury driving experience.