[Presentation Slides] Data Monetization: Overcoming the Barriers to Using Data as an Enabler to Improve Customer Experience

Connected vehicle data presents both big opportunities and major challenges for the automotive industry.

How can we leverage and monetise connected vehicles to provide better customer experiences and generate revenue streams?

Leading data monetisation expert, Ivica Siladić, CTO at Mireo, demonstrated how OEMs can tap into data and exploit it in meaningful ways for the benefit of the customer, at Connected Vehicles Europe 2022 in Germany (29 November - 1st December 2022).

Download the presentation slides to:

  ✓ Understand the role different entities play in monetising customer and vehicle data

  ✓ Recognise missing links and barriers to making data monetisation possible

  ✓ Learn how to use data to optimise internal processes and customer satisfaction

  ✓ Explore how to use data to find new ways to service customers, including repair and maintenance