Get your copy of The Evolution of SDV presentation by Arnav Dhawan and Aaron Dale at S&P Global, who together, presented at the Automotive Cyber Security, Connectivity and SDV week in November 2023. The topics covered in this presentation will be continued at the Connected Vehicles USA 2024 conference, with sessions focusing on how will SDVs change the in-vehicle architecture.
In this presentation, both Arnav and Aaron provided a comprehensive overview of the burgeoning SDV market, emphasising the huge potential it holds for automakers.
Key topics:
• Connected car trends: Services & Over-the-air (OTA) feature updates and upgrades
• Consumer insights and value perception
• Monetisation – New business model: paid vehicle features – Connected services subscription
Key takeaways:
• Over-the-air updates enable continuous improvement of user experience, but the supply chain and competitive ecosystem must adapt.
• Automakers embrace the opportunity to reinvent business models and target new recurring revenue streams, but strategy varies.
• Automakers must understand customers’ perceived value of connected service or paid features to balance both subscription rate and revenue.