Content Hub | 5th Annual Connected Vehicles USA 2025

Connected vehicle data presents both big opportunities and major challenges for the automotive industry.

How can we leverage and monetise connected vehicles to provide better customer experiences and generate revenue streams?

Leading data monetisation expert, Ivica Siladić, CTO at Mireo, demonstrated how OEMs can tap into data and exploit it in meaningful ways for the benefit of the customer, at Connected Vehicles Europe 2022 in Germany (29 November - 1st December 2022).

Download the presentation slides to:

  ✓ Understand the role different entities play in monetising customer and vehicle data

  ✓ Recognise missing links and barriers to making data monetisation possible

  ✓ Learn how to use data to optimise internal processes and customer satisfaction

  ✓ Explore how to use data to find new ways to service customers, including repair and maintenance

Read this exclusive interview with Robert Gee, Senior Manager Portfolio Development, Connected Vehicle Solutions & V2X at Continental.

Get your copy of The Evolution of SDV presentation by Arnav Dhawan and Aaron Dale at S&P Global, who together, presented at the Automotive Cyber Security, Connectivity and SDV week in November 2023. The topics covered in this presentation will be continued at the Connected Vehicles USA 2024 conference, with sessions focusing on how will SDVs change the in-vehicle architecture.

In this presentation, both Arnav and Aaron provided a comprehensive overview of the burgeoning SDV market, emphasising the huge potential it holds for automakers.

Key topics:

• Connected car trends: Services & Over-the-air (OTA) feature updates and upgrades

• Consumer insights and value perception

• Monetisation – New business model: paid vehicle features – Connected services subscription

Key takeaways:

• Over-the-air updates enable continuous improvement of user experience, but the supply chain and competitive ecosystem must adapt.

• Automakers embrace the opportunity to reinvent business models and target new recurring revenue streams, but strategy varies.

• Automakers must understand customers’ perceived value of connected service or paid features to balance both subscription rate and revenue.

Get your copy of Michael Cottle at INRIX’s presentation from the Connected Vehicles Europe 2023 conference. The presentation focuses on how to make use of connected vehicle data, while maintaining customer privacy. How can we preserve utility while achieving privacy?

Presentation slide breakdown:

• Current Connected Car Landscape
• Use Cases
• Precise, Actionable Traffic Data
• Reduced Traffic, for Reduced Emissions
• Data-driven Insights for Safer Roads
• Safety Alerts Financial Analysis Through Trip Data
• Utility vs. Privacy: The Challenges
• Balancing Utility with Privacy
• Endpoint Obfuscation Process
• High-Density Examples 
• Low-Density Examples 
• Public Place Exception
• Remove Sensitive Places
• Rotating Device IDs
• What is a Clean Room?
• How INRIX Can Help
  

Get your copy of this presentation by Johannes Springer, Lead 5G Automotive Program at Deutsche Telekom AG / T-Systems International GmbH, which was presented at the Connected Vehicles Europe 2023 conference.

HOW TO UTILISE 5G IN CARS TO GET THE BEST OUT OF IT - LEVERAGE ADVANCED CAPABILITIES OF 5G

This presentation was designed to give automakers the technical know-how to:

• Leverage the full spectrum of capabilities for 5G
• Precision mapping with 5G
• Understand how the release of new 5G chipsets will improve vehicle functionality
• Integrate 5G networks with existing 4G networks to provide a continuous connection

While the industry recognizes that widespread deployment of V2X technologies will be influential in reducing accidents on roads, there remain conversations surrounding regulations and safety, as the industry looks towards the mass rollout of the technology.

Automotive IQ spoke to Robert Gee, Senior Manager Portfolio Development, Connected Vehicle Solutions & V2X at Continental about their journey to CV2X.

Download your free copy of the exchange here.

Interview with Ahsan Qamar, Senior Engineering Manager, and Rajesh Vijayan Balaji, Connected & SDV Platforms Architecture and Systems Design Supervisor, both at Ford Motor Company.

In this exclusive interview with Ahsan Qamar and Rajesh Vijayan Balaji at Ford Motor Company and Automotive IQ, the pair delve into the transformative era of software-defined vehicles (SDVs) and connected vehicle technology. With their answers combined, Ahsan and Rajesh share insights into the profound impact of SDVs on in-vehicle architecture, emphasizing the shift towards a software-focused and connected vehicle framework.

Exploring the strategies and methodologies employed by OEMs to adapt to this paradigm shift, they shed light on the future trends and advancements in the integration of connected vehicle technology within the software-defined vehicle ecosystem. From the abstraction of hardware to the crucial role of connectivity, this interview offers a comprehensive look into the evolution of automotive engineering and how Ford Motor Company is strategically positioning itself in this rapidly evolving market.

Get your copy of this podcast with David Wilson, Director - Data and Analytics Monetization at ZF Group and discover: 

• ZF’s strategy to data monetization
• The challenges and the solutions taken
• The barriers that organizations should be aware of
• The solutions in marketing vehicle data and the entities taken
• How using ADAS and data can reduce congestion
• ZF’s plans to improve parking in cities and congested areas.
  

While safety has always been a huge concern and priority for the industry, in recent years there has been a dominating focus on how connectivity can be used for infotainment and entertainment features within the vehicle. As connected vehicles continue to progress, the industry’s focus is shifting into a heavier focus on safety not just for the main occupant of the vehicle, but pedestrians and other drivers on the road. Wanting to know more on how safety can be achieved through connectivity, Automotive IQ spoke with Hanan Alhaddi, Guest Lecturer on Strategy, University of Oxford Industry Expert on Strategy and Innovation, Leading OEM/T1 Supplier who gave valuable insights on this.

Discussion highlights:

• How to start thinking of connectivity as not just an ‘entertainment feature’ but also as a ‘safety feature’
• How to assure that everything is communicated, from vehicle to pedestrians, vehicle to infrastructure, and vehicle to vehicle
• The vehicle’s ability to avoid road accidents
• The measures OEMs can take to collaborate with traffic safety administrators
• Connectivity tools to effectively improve safety How V2X can play a part in improving safety for the driver, passenger, pedestrians and other drivers
• The current problems being faced that vehicle-to-vehicle communication can solve.
  

Learn from Michele Mueller - Sr. Project Manager, Connected and Automated Vehicles, Michigan Department of Transportation on the electric vehicle charging infrastructures that are put in place in the USA to prevent possible attacks.

EVs with bi-directional charging either take or give energy to the grid, which increases the risk of attacks, get your copy of this interview to learn how this can be prevented.