This report highlights the motives behind reducing dependency and the key considerations for alternatives materials and magnets to Rare Earth Materials. Gain an understanding of what the leading OEM's and Tier 1's are doing and learn exclusive insights from Krishna MPK Namburi, System Controls Engineering Manager at Nexteer Automotive, Dr. João Bonifácio, Head of System Design, Systems Engineering Electronics and Software - Electrified Powertrain Technology and Dominic Bezikofer, Head of E-Motors & Components NA, Author & Initiatorat at ZF Group.