INNOVATIONS IN HEADLAMP & REAR LAMP DESIGN TO IMPROVE BRAND RECOGNITION, USER EXPERIENCE AND PERFORMANCE

As more capabilities are added to the headlight and there is room for technology advancements to be driven by design rather than feature, and define a car brand with headlamp design.

Join this session to understand what more can be achieved in terms of user experience and brand recognition with different exterior lighting designs, focusing on:

• Understand new design capabilities to incorporate new reflectors, lenses, and lighting arrangements into the headlamp module
• Find out OEM strategy for increasing brand recognition using headlamps & rear lamps
• Gain insight into how headlamp and rear lamp design is being streamlined to attract the customer, by designing lighting exterior components as a single integrated part of the vehicle
• Explore how cleaning devices can be integrated into to headlamp design to improve performance of intelligent functions
• Discover how mechanical movement can be incorporated into the headlamp to make the module more organic

Vlatko Kukolja

Senior Studio Engineer
Zeekr

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BEST PRACTICES TO IMPROVE INTEGRATION OF EXTERIOR LIGHTING WITH SENSING TECHNOLOGY & ACHIEVE SEAMLESS DESIGN

Integrating lighting components that satisfy the customer demands for a thin profile and seamless design is becoming a big challenge for exterior lighting, and increased sensor technology in autonomous vehicles is making it more difficult to satisfy such a demand.

In this session, an industry expert will share best practices for integrating exterior lighting with sensing technologies, with the end goal of establishing best practices for seamless lighting design.

• Understand how to optimise the integration of intelligent lighting systems into the vehicle
• Examine the need for cooperation between lighting designers & engineers to integrate lighting systems with Radar and LiDAR
• Find out practical steps the industry can take to best meet customer demands of thin lighting profiles for both rear lamps and headlamps, whilst delivering the same levels of intelligence
• Share recommendations to streamline the system assembly process to produce a complete front-end module, integrating both lighting and sensor technologies

Ciprian Ursescu

Advanced Product Creation (APC) Integration Leader
Tata Motors

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LEARN HOW TO OPTIMISE TRAFFIC SIGN RECOGNITION, COLOUR TEMPERATURE & HEADLIGHT DIMMING TO REDUCE RISK OF COLLISIONS

With increased number of LED headlamps, more and more drivers are identifying dazzling headlight as a contributing factor to road accidents. As more functionality is added to the headlamp, the industry needs to consider a more human-centric approach to lighting development to reduce glare and improve safety.

Join this session to explore the technology advancements in de-glaring, with the end goal of sharing best practices for human-centric innovation in the lighting industry.

• Understand how increased pixels & advanced camera technology can improve traffic sign recognition
• Discuss how colour temperature of LEDs impacts headlamp glare
• Challenges of developing a glare free light beam without reducing visibility range
• Improving headlight dimming to limit flickering disturbances for road users
• Consider new testing methods to evaluate the impact of oncoming headlamp glare

Vlad Baicu

Integration Engineer - Lighting
Bentley Motors

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LEARN HOW HEADLAMP ARCHITECTURE IS CHANGING TO INCORPORATE MORE INTELLIGENT FUNCTIONS

In this presentation, an expert will explore the technical challenges of incorporating more intelligence into the headlamp module, and what this means for the electrical architecture of the module.

• Discuss how headlamp architecture is developing to account for more computing power in the ECU
• Gain insights into the benefits of simplifying headlamp architecture to increase capacity for intelligent functions
• Understanding the conflict between reducing headlamp packaging and adding in more intelligent functions
• Explore how simplifying headlamp electrical architecture can make parts easily interchangeable in case of failure

Ignacio Cadenas

Exterior Lighting Senior Engineer
Volvo Cars

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HOW EXTERIOR ILLUMINATION CAN INCREASE BRAND AWARENESS, PERSONALISATION, UX & SAFETY

Increased digitalisation of lighting alongside advancements in LED technology have opened up new applications of exterior display lighting, and with the removal of the traditional vehicle grille creating a huge canvas for the industry to integrate more lighting features, new opportunities for exterior illumination are being explored to enhance the overall user experience.

Hear from leading representatives, as they explore current and future innovations in exterior illumination, focusing on:

• Understand which technologies automotive ready, and what technologies are required to reach the desired level of exterior illumination
• Explore opportunities to increase brand awareness and personalisation with front grille illumination
• Gain insight into the application of exterior light displays for communicating with pedestrians using welcome and warning symbols
• Discuss the preferred pixel size for exterior illumination to increase functionality during daylight hours
• Explore how dynamic exterior displays can enhance user experience, and the technology requirements for a static or dynamic light panels

Vlatko Kukolja

Senior Studio Engineer
Zeekr

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SELECT THE RIGHT LIGHT SOURCE TO OPTIMISE RELIABILITY, EFFICIENCY & PACKAGING

With higher number of LEDs increasing heat generation, and adding more weight to the vehicle, more testing is needed to determine which light sources the industry is going to use to address challenges of reliability, efficiency & packaging.

Join this session as an industry expert compares the performance of different light sources, with the end goal of sharing best practices for increasing efficiency, whilst retaining high luminance levels, and meeting customer requirements.

• Compare the energy usage of RGB LEDs, OLEDs & Micro LEDs • Discuss the reliability of OLED technology vs Micro-LED
• Discuss how different light source technology can miniaturise lighting component packaging
• Learn which light source meets strong luminance power requirements with a limited number of LEDs
• Solutions to solve heating issues in LEDs whilst still meeting high luminance requirements

UNDERSTAND SOFTWARE DEVELOPMENTS & IMPROVEMENTS TO OPTIMISE COST EFFICIENCY

• Introduction & motivation - explaining why we are setting up this new feature solution
• Technical explanation - showing what we are designing
• Evaluation & test data
• Summary and outlook

Max Schumacher

Team/Task Lead Feature Development Lighting
Ford Motor Company

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Jannis Könkes

Light Feature System Engineer
Ford Motor Company

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LEARN HOW DIGITAL LIGHTS ARE BEING USED TO IMPROVE DRIVER EXPERIENCE & IMPROVE SAFETY

• Discuss technical innovations in software-defined lighting to enable more automatic lighting functions & improve user experience
• Explore how signal lighting can maximise road user safety
• Understand the technology & architecture requirements to support the integration of digital lighting
• Gain insight into the cost effectiveness of digital light technology

Mario Saure

Vice President, Product Segment - Lighting Electronics
Hella

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Martin Pachen

HW Design & Systems Lighting Electronics, Product Development Manager
HELLA GmbH

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TECHNICAL PRESENTATION ON SENSING TECHNOLOGY & LIGHTING

• Deep dive into how intelligent lighting systems are using merged datasets from Radar, LiDAR, and camera systems
• Find out the industry’s approach to integrating multiple datasets, and how this impacting ADB technology
• Understand the benefits of integrating world map data to optimise headlamp intelligence
• Discover what networks can replace LIN to transfer higher levels of data and improve communication between the body control module and the headlamps

Max Sundermeier

Group Leader - Digital Optical Systems
Leibniz Universität Hannover

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