What are the key benefits of projection lighting?

Automotive IQ speaks with industry expert, Max Sundermeier, Group Leader - Digital Optical Systems at Leibniz Universität Hannover to understand more on projection lighting from an academic perspective. In the interview, Max shares his expertise on projection lighting, highlighting its potential to create a different shape and presence on the road. He emphasizes how projection lighting can reshape and augment a vehicle's physical appearance by casting illuminating patterns on the road, enhancing visibility and perception, especially in challenging lighting conditions. Max also discusses how projection lighting enables vehicles to project signals and warnings, improving communication with other road users, while simultaneously allowing vehicle manufacturers to strengthen brand identification and offer personalized experiences to customers.