Automotive IQ interviewed Ozgur Ali Aktas, Product Owner of E-Mobility Solutions at Ford Trucks, on how Ford Otosan is implementing software-defined vehicles into its electric trucks. Discover the latest innovations, challenges, and opportunities in enhancing EV capabilities through advanced software integration.

Key Highlights:

• Ford Otosan’s Strategic EV Plans: Expanding the commercial EV line-up in Europe, investing in technology, and enhancing software capabilities.
• Next-Generation Electric Trucks: Details on Ford Otosan's new electric truck variants, range, and charging capabilities.
• SDVs and Future Potential: Unlocking new possibilities in drivetrain performance, battery management, and personalised driving experiences.
• Challenges and Collaboration: Managing complex software systems, transitioning to centralised architectures, and collaborating with suppliers for innovation.
  

Article by: Andrei Kholodnyi, Principal Technologist, Wind River

This exclusive article from Andrei Kholodnyi, Principal Technologist at Wind River, who has chosen to share his insights directly with the Automotive IQ community is available to download for free. In this in-depth piece, Andrei explores the evolution of Software-Defined Vehicles (SDVs) as they progress into the realm of cloud-native vehicles (CNVs), a critical component of the broader Software-Defined Everything (SDx) paradigm that is transforming the automotive industry.

In his article, Andrei breaks down how CNVs leverage cloud computing to offer unprecedented scalability, flexibility, and continuous improvement of vehicle functionalities. He also delves into the integration of Cellular Vehicle-to-Everything (C-V2X), 5G, and edge computing, highlighting how these technologies enable high-speed, low-latency communication and real-time data processing. This connectivity is crucial for enhancing vehicle safety, efficiency, and autonomous driving capabilities.

To gain a comprehensive understanding of why CNVs represent the next logical step in SDV evolution and the key technologies driving this transition, download Andrei’s exclusive article.

In the fast-changing world of automotive technology, the move towards Software-Defined Vehicles (SDVs) offers both challenges and opportunities. Iveco Group has been strongly focusing on this transformation, using innovative strategies and advanced technologies to adapt its development processes. In this case study, Demetrio Cortese, Embedded Software Development Manager of Iveco Group, examines how the company is aligning with the SDV paradigm. He highlights the essential role of simulation technologies, the balance between proprietary and open-source solutions, and the company's comprehensive strategy to foster innovation and meet customer expectations.

This case study covers: 

• Simulation Technologies to Accelerate SDV Development
• Proprietary Solutions vs Open-Source Projects
• Revenue Generation, Cutting Costs, and Meeting Customer Expectations
• Standing Out in the Market
• Electronic Control Units (ECUs)
  

As the automotive industry continues to step toward a future defined by Software-Defined Vehicles (SDVs), Automotive IQ spoke with Partha Goswami, the Former Professional Fellow of Technology & Trends at General Motors. In this interview, Partha shares invaluable insights gleaned from his extensive experience in the automotive sector, offering a comprehensive overview of the challenges, successes, and future trajectory of SDV development. 

Get your copy of this exclusive interview and uncover the good, the bad and the ugly of SDVs!

Topics covered: 

• General Motors’ SDV Journey
• Establishing and Overcoming the Challenges
• Generating Revenue from SDVs and Alternative Revenue Models
• Long-Term Viability of Fully Electric EVs and its Impact on SDV Adoption
• Staying Ahead in the Market Amidst Tesla’s Influence

Ahead of the SDV: Software-Defined Vehicles Europe 2023 conference, Automotive IQ interviewed event speakers Arnav Dhawan and Aaron Dale from S&P Global, who together, shed light on the transformative shift from hardware to software-defined vehicles (SDVs). In this combined-answer interview, both Arnav and Aaron provide a comprehensive overview of the burgeoning SDV market, emphasising the huge potential it holds for automakers.

When discussing the profound impact of SDVs on the automotive industry, Arnav and Aaron explain how the emerging shift promises a more dynamic and personalised experience for vehicle owners, drivers, and passengers; drawing parallels to the seamless updates and enhancements experienced in the world of mobile devices, consumers are now demanding a similar level of agility and adaptability in their vehicles.

In this insightful interview with Sara Gallian, SDV Program Manager at Eclipse Foundation, Automotive IQ delves into the transformative potential of open-source software in the automotive industry. Sara provides a comprehensive overview of the impending trends and future roadmap for open-source operating systems, emphasising the need for collaborative efforts in the face of escalating complexity, talent competition, and rising costs.

Sara is part of an interactive group discussion at the SDV: Software-Defined Vehicles Europe 2023 conference, which will feature on the Main Stage on Day 2 - 29th November. 

Discussion: UNDERSTANDING THE FUTURE ROADMAP FOR AUTOMOTIVE OPEN-SOURCE SOFTWARE PROTOCOLS.

The automotive industry is at the point where it is merging with software, the cloud and communication industries. Software will play a critical role in future automotive products, as vehicles begin relying on software components. If we look at all the automotive OEMs right now, they have defined an architecture against software-defined vehicles. We are very much in the implementation phase right now.

The software-defined vehicle will drastically change the whole automotive industry, impacting the way vehicles are produced, how value is provided to the customers, and the vast number of new opportunities that will be created for OEMs, Tier-1s, Tier-2s and other providers. With this in mind, Automotive IQ spoke with Frank Ghenassia, Executive Chief Architect at General Motors, to discuss why the SDV is important for the OEM, what they are trying to achieve and how the wider ecosystem will play into the space as software becomes a critical part of the automotive future.

Frank is presenting at SDV: Software-Defined Vehicles Europe 2023! Presentation: WHAT ARE SOFTWARE-DEFINED VEHICLES TRYING TO ACHIEVE & WHY ARE THEY SO IMPORTANT TO OEMs?

Automotive IQ interviewed Augustin Friedel, Senior Manager at MHP to learn more on software-defined vehicles (SDVs); gaining an understanding of what the definition of a software-defined vehicle is and why they’re a priority for OEMs right now.

Discussion points:

• The definition of a software-defined vehicle

• Comparison to smartphones

• Distinction between connected vehicles and SDVs.

• Importance of SDV development for OEMs

• Effective management of the transition

• Role of MHP in the transition to SDVs

Software-Defined Vehicle Security: Challenges, Risks, and Rewards in the Era of Software-Defined Vehicles.

Cyber Security is highly important for SDVs. Get your copy of Redouane Soum, Cyber Security System Architect at Groupe Renault's presentation from the Automotive Cyber Security Europe 2022 conference. With this year's Software-Defined Vehicles Europe 2023 conference covering issues in cyber security and focusing on the solutions to solve those challenges, this presentation is very relevant to our upcoming event. Learn from a Cyber Security specialist and get a taste for what the upcoming conference will cover. 

Download your copy of this exclusive video podcast between Steven Wicks at Automotive IQ and Florian Rohde, Former Senior Manager in System Integration & Validation at Tesla. Florian shares his insights on Software-Defined Vehicles, including examples of his time at Tesla, and the two discuss what the future of the automotive industry is for the OEM, Tier-1s and the customers.

Discussion points:

• What is an SDV? How is a Software-Defined Vehicle defined?
• What is the impact of the move towards Software-driven vehicles and what architecture will there be?
• Which software enablers need to be in place to speed up the development of SDVs?
• How can organizations both simplify and expedite software development work? Florian shares case studies from his time at Tesla.
• From an OEM’s point of view, which SDV solutions are essential to accelerate development?
• What will be the industry’s biggest challenges to making SDV’s a wide-scale reality?
• Who will ultimately design and deliver the SDV? And what are the roles of the OEM, Tier-1, Tech Companies and Solution providers to speed up the development process and increase efficiency?

This video podcast is from Software-Defined Vehicles, USA 2023 but is still relevant to SDV Europe, 2023.