In the fast-changing world of automotive technology, the move towards Software-Defined Vehicles (SDVs) offers both challenges and opportunities. Iveco Group has been strongly focusing on this transformation, using innovative strategies and advanced technologies to adapt its development processes. In this case study, Demetrio Cortese, Embedded Software Development Manager of Iveco Group, examines how the company is aligning with the SDV paradigm. He highlights the essential role of simulation technologies, the balance between proprietary and open-source solutions, and the company's comprehensive strategy to foster innovation and meet customer expectations.

This case study covers: 

• Simulation Technologies to Accelerate SDV Development
• Proprietary Solutions vs Open-Source Projects
• Revenue Generation, Cutting Costs, and Meeting Customer Expectations
• Standing Out in the Market
• Electronic Control Units (ECUs)