The automotive industry is at the point where it is merging with software, the cloud and communication industries. Software will play a critical role in future automotive products, as vehicles begin relying on software components. If we look at all the automotive OEMs right now, they have defined an architecture against software-defined vehicles. We are very much in the implementation phase right now.

The software-defined vehicle will drastically change the whole automotive industry, impacting the way vehicles are produced, how value is provided to the customers, and the vast number of new opportunities that will be created for OEMs, Tier-1s, Tier-2s and other providers. With this in mind, Automotive IQ spoke with Frank Ghenassia, Executive Chief Architect at General Motors, to discuss why the SDV is important for the OEM, what they are trying to achieve and how the wider ecosystem will play into the space as software becomes a critical part of the automotive future.

Frank is presenting at SDV: Software-Defined Vehicles Europe 2023! Presentation: WHAT ARE SOFTWARE-DEFINED VEHICLES TRYING TO ACHIEVE & WHY ARE THEY SO IMPORTANT TO OEMs?