In the rapidly evolving landscape of automotive technology, the shift towards Software-Defined Vehicles (SDVs) presents both challenges and opportunities. Iveco Group has been at the forefront of this transformation, leveraging innovative strategies and cutting-edge technologies to adapt its development processes and methodologies.

In this case study, Demetrio Cortese, Embedded Software Development Manager of Iveco Group explores how the organization is aligning with the SDV paradigm, emphasizing the critical role of simulation technologies, the balance between proprietary and open-source solutions, and the company’s overarching strategy to drive innovation and meet customer expectations.

• Simulation Technologies to Accelerate SDV Development
• Proprietary Solutions vs Open-Source Projects
• Revenue Generation, Cutting Costs, and Meeting Customer Expectations
• Standing Out in the Market
• Electronic Control Units (ECUs)
• Iveco Group’s Strategy to Align with SDVs
  

Vehicles, as we know them are changing and getting completely overhauled. OEMs are facing a completely new paradigm where they are not only transforming a 100-year-old industry, but also trying to sell a new product which involves maintaining and updating it throughout its lifecycle. Companies are working hard but in a continuously evolving market, automotive companies are on a steep learning curve to deliver early versions of Software-Defined Vehicles (SDVs).

OEMs and Tier-1 companies have found themselves in a race against time to adapt, innovate, and thrive in this new ecosystem, which naturally comes with huge challenges and burning questions when developing SDVs: How can companies navigate the escalating costs associated with SDV hardware while capitalizing on revenue-generating opportunities? Will the industry giants, driven by the fear of obsolescence, align their strategies to emulate trailblazers like Tesla? And crucially, how do companies balance the pursuit of cutting-edge technology with the imperative of meeting customer expectations for quality and functionality?

As the automotive industry continues to step toward a future defined by SDVs, Automotive IQ spoke with Partha Goswami, the Former Professional Fellow of Technology & Trends at General Motors. In this interview, Partha shares invaluable insights gleaned from his extensive experience in the automotive sector, offering a comprehensive overview of the challenges, successes, and future trajectory of SDV development.

Discussion highlights:

• General Motors’ SDV Journey
• Establishing and Overcoming the Challenges
• Generating Revenue from SDVs and Alternative Revenue Models
• Long-Term Viability of Fully Electric EVs and its Impact on SDV Adoption
• Staying Ahead in the Market Amidst Tesla’s Influence
  

Automotive IQ is happy to share Augustin Friedel's presentation from the Software-Defined Vehicles USA 2023 conference, giving you a taste of what to expect from the upcoming 2024 conference. SDV success stories will be a hot discussion topic at the 2024 edition, where our audience can learn and share opinions on the evolution of SDV architecture and implementation. 

Augustin is the Senior Manager, Mobility Transformation MHP - A Porsche Company, and was a key speaker at last year's event. 

Table of Contents: 

• The Value Chain of the Automotive and Mobility Industry Is Changing
• Chinese Car Brands Follow Two Strategies for Global Brand Building
• New Philosophy Required: "Customer Lifetime First" Instead of "Product First"
• Think Beyond the Car: Brand Extension to Multiple Areas of Life
• The Global Majority Can Imagine Driving a Car from a Chinese Manufacturer
• Infotainment, Price, and Quality Speak for the Purchase of a Chinese Car
• Customers Expect an Extension of Functions Over the Duration of Use
• Global Trend: The Relevance of New Vehicle Features Increases in the Next 5 Years
• China Will Leap Forward, Europe with Greatest Need to Catch Up
• Software-Defined-Vehicles as Game Changer and Enabler for Competitive Vehicles
• The Decoupling of Hardware and Software Development Is Indispensable
• Three Success Factors in Hardware and Software Dimensioning
• Double Burden for Traditional OEMs vs. Green Field Approach at Challengers
• Challengers Focus on Verticalization, Traditional Manufacturers on Horizontal Networking
• The Traditional Automotive Industry Has Awoken
• Horizontal Approaches: Selected Building Blocks of Software-Defined Vehicles
  

Get your copy of this presentation by Niraj Kaushik Managing Director, North America VicOne Inc., which was presented at the Software-Defined Vehicles USA 2023 conference. 

The presentation discusses emerging security risks in the context of Software Defined Vehicles (SDV), highlighting advancements in virtual Electronic Control Units (ECUs) and the evolving automotive ecosystem. It covers the challenges and risks associated with SDV development lifecycles, cloud services, and physical car security. Topics include the feasibility of digital twins for system integration simulation, the threat landscape across various tiers of the automotive industry, risks stemming from open-source vulnerabilities, and the gap between the Vehicle Security Operations Center (VSOC) and Product Security Incident Response Team (PSIRT) functions. Mitigation strategies such as threat intelligence, modular approaches to SDV support, and cybersecurity interventions throughout the development lifecycle are also discussed.

Anupam Chomal, Software Security Expert at CARIAD | Volkswagen Group recently spoke to Automotive IQ on the topic of security for SDVs.

Download an excerpt from this interview for insights into mechanisms that can be employed to prevent wrongful access to car and passenger data, and more.

Anupam will be going into more detail on this timely topic, alongside fellow security expert Rita Barrios, Senior Cyber Security Engineer at Bosch USA, at Automotive IQ's SDV: Software-Defined Vehicles USA 2023 (Michigan, October 24-26, 2023).

Download your copy of this exclusive video podcast between Steven Wicks at Automotive IQ and Florian Rohde, Former Senior Manager in System Integration & Validation at Tesla. Florian shares his insights on Software-Defined Vehicles, including examples of his time at Tesla, and the two discuss what the future of the automotive industry is for the OEM, Tier-1s and the customers. 

Discussion points: 

• What is an SDV? How is a Software-Defined Vehicle defined?
• What is the impact of the move towards Software-driven vehicles and what architecture will there be?
• Which software enablers need to be in place to speed up the development of SDVs?
• How can organizations both simplify and expedite software development work? Florian shares case studies from his time at Tesla
• From an OEM’s point of view, which SDV solutions are essential to accelerate development?
• What will be the industry’s biggest challenges to making SDV’s a wide-scale reality?
• Who will ultimately design and deliver the SDV? And what are the roles of the OEM, Tier-1, Tech Companies and Solution providers to speed up the development process and increase efficiency?

If you'd prefer the written transcript of the video podcast between Steven Wicks at Automotive IQ and Florian Rohde, Former Senior Manager in System Integration & Validation at Tesla, then please download this copy of what was discussed. 

Florian shares his insights on Software-Defined Vehicles, including examples of his time at Tesla, and the two discuss what the future of the automotive industry is for the OEM, Tier-1s and the customers. 

Ahead of the SDV: Software-Defined Vehicles USA 2023 conference, Automotive IQ interviewed Augustin Friedel, Senior Manager at MHP to learn more on software-defined vehicles (SDVs); gaining an understanding of what the definition of a software-defined vehicle is and why they’re a priority for OEMs right now. 

Discussion points: 

• The definition of a software-defined vehicle

• Comparison to smartphones

• Distinction between connected vehicles and SDVs.

• Importance of SDV development for OEMs

• Effective management of the transition

• Role of MHP in the transition to SDVs

This conference comes at a critical time for you to further establish your brand as an SDV thought leader and a reputable voice in the industry.

Become a best-in-class event partner at SDV USA 2024 to showcase your expertise to senior-level attendees, taking place in Ann Arbor, Michigan, September 9 - 11, 2024.

Download the Partnership Prospectus to find more information on who attends our events, the solutions our attendees are looking for, and the opportunities available for you to elevate your brand.

We know that the industry is on a tight deadline to meet the new standards, but how can we understand them further, as well as the safety cases?

Automotive IQ speaks with conference speaker Rami Debouk at General Motors. Rami Debouk joined General Motors Global Research and Development Center in Warren, Michigan, USA in 2000 after receiving his Ph.D. in Electrical Engineering and Computer Science from the University of Michigan, Ann Arbor. He is currently a GM Technical Fellow with research interests in system safety methods and techniques, system of systems, failure diagnosis, and fault tolerant systems.

Download your copy of this exclusive interview to understand the standards landscape & current safety requirements the industry are facing and how, in particular, General Motors are applying them to production. 

Download your copy to see what Phil has to say on: understanding the bigger picture of the standards landscape, the current safety standards that are in place for autonomous vehicles, multiple use of functional safety processes for other standards and approaching safety holistically, if SOTIF is filling the gaps for addressing AV safety, what else is needed to ensure the safety of L3+ autonomous vehicles, whether we can apply ISO 26262 to higher levels of vehicle automation.