Automotive IQ is happy to share Augustin Friedel's presentation from the Software-Defined Vehicles USA 2023 conference, giving you a taste of what to expect from the upcoming 2024 conference. SDV success stories will be a hot discussion topic at the 2024 edition, where our audience can learn and share opinions on the evolution of SDV architecture and implementation. 

Augustin is the Senior Manager, Mobility Transformation MHP - A Porsche Company, and was a key speaker at last year's event. 

Table of Contents: 

• The Value Chain of the Automotive and Mobility Industry Is Changing
• Chinese Car Brands Follow Two Strategies for Global Brand Building
• New Philosophy Required: "Customer Lifetime First" Instead of "Product First"
• Think Beyond the Car: Brand Extension to Multiple Areas of Life
• The Global Majority Can Imagine Driving a Car from a Chinese Manufacturer
• Infotainment, Price, and Quality Speak for the Purchase of a Chinese Car
• Customers Expect an Extension of Functions Over the Duration of Use
• Global Trend: The Relevance of New Vehicle Features Increases in the Next 5 Years
• China Will Leap Forward, Europe with Greatest Need to Catch Up
• Software-Defined-Vehicles as Game Changer and Enabler for Competitive Vehicles
• The Decoupling of Hardware and Software Development Is Indispensable
• Three Success Factors in Hardware and Software Dimensioning
• Double Burden for Traditional OEMs vs. Green Field Approach at Challengers
• Challengers Focus on Verticalization, Traditional Manufacturers on Horizontal Networking
• The Traditional Automotive Industry Has Awoken
• Horizontal Approaches: Selected Building Blocks of Software-Defined Vehicles