Vehicles, as we know them are changing and getting completely overhauled. OEMs are facing a completely new paradigm where they are not only transforming a 100-year-old industry, but also trying to sell a new product which involves maintaining and updating it throughout its lifecycle. Companies are working hard but in a continuously evolving market, automotive companies are on a steep learning curve to deliver early versions of Software-Defined Vehicles (SDVs).

OEMs and Tier-1 companies have found themselves in a race against time to adapt, innovate, and thrive in this new ecosystem, which naturally comes with huge challenges and burning questions when developing SDVs: How can companies navigate the escalating costs associated with SDV hardware while capitalizing on revenue-generating opportunities? Will the industry giants, driven by the fear of obsolescence, align their strategies to emulate trailblazers like Tesla? And crucially, how do companies balance the pursuit of cutting-edge technology with the imperative of meeting customer expectations for quality and functionality?

As the automotive industry continues to step toward a future defined by SDVs, Automotive IQ spoke with Partha Goswami, the Former Professional Fellow of Technology & Trends at General Motors. In this interview, Partha shares invaluable insights gleaned from his extensive experience in the automotive sector, offering a comprehensive overview of the challenges, successes, and future trajectory of SDV development.

Discussion highlights:

• General Motors’ SDV Journey
• Establishing and Overcoming the Challenges
• Generating Revenue from SDVs and Alternative Revenue Models
• Long-Term Viability of Fully Electric EVs and its Impact on SDV Adoption
• Staying Ahead in the Market Amidst Tesla’s Influence