In the rapidly evolving landscape of automotive technology, the shift towards Software-Defined Vehicles (SDVs) presents both challenges and opportunities. Iveco Group has been at the forefront of this transformation, leveraging innovative strategies and cutting-edge technologies to adapt its development processes and methodologies.

In this case study, Demetrio Cortese, Embedded Software Development Manager of Iveco Group explores how the organization is aligning with the SDV paradigm, emphasizing the critical role of simulation technologies, the balance between proprietary and open-source solutions, and the company’s overarching strategy to drive innovation and meet customer expectations.

• Simulation Technologies to Accelerate SDV Development
• Proprietary Solutions vs Open-Source Projects
• Revenue Generation, Cutting Costs, and Meeting Customer Expectations
• Standing Out in the Market
• Electronic Control Units (ECUs)
• Iveco Group’s Strategy to Align with SDVs